The Parapharm Group market and sell medicines and OTC products in the Greek market. We also offer comprehensive logistics, packaging and labelling services. This enables us to control how our products are stored, preserved under special conditions, packaged and distributed.
Marketing and Distribution of Pharmaceutical Products
The Parapharm Group market medicines and OTC products from renowned firms on the Greek pharmaceutical market. We develop our marketing strategies to each product and its target market. Our goals are:
- To introduce innovative, high quality products into the Greek market.
- To raise their recognition factor among doctors, pharmacists and the general public.
To implement our strategies, we rely on an experienced sales network that operates nationwide: Athens, Thessaloniki, mainland Greece and the Greek islands. It consists of dynamic teams of pharmacy and medical representatives with excellent training and in-depth knowledge of the Greek market. Co ordinated and systematic, our teams visit, brief and assist pharmacies, pharmaceutical stores, pharmaceutical co operatives, doctors as well as public and private hospitals and work with them to build long-term relationships.
Our cutting-edge know-how, infrastructure and well-trained staff enable us to provide specialised logistics services and all the add-on support services entailed. We handle all stages of the procedure:
- Delivery and stock-taking
- Warehousing and storage
- Preservation under special conditions
- Distribution to the Greek pharmaceutical market
The products are held at the storage facilities of Parapharm, housed at the state-of-the-art warehouse in Metamorfosis, Attica . All procedures are fully compliant with the ISO 9001 standard and the standards set by the Greek Ministry of Health for the distribution of medical devices (Decision No. E3/833).
Since October 2016, Parapharm is licensed as pharmaceutical wholesaler, implementing the standards of the Ministry of Health (Decision 2013/C343/01) for the GDP of pharmaceutical products for human use.
To manage the warehouse, we use an advanced, flexible enterprise resource platform (ERP). It has been designed and configured to store information about each product: lot number, expiry date as well as other information about orders from our suppliers and customers.
We use well-designed picking procedures to help us manage and stock-take the products we handle. This allows us to ensure effective daily control over stocks.
Product Packaging and Labelling
At the Logistics Centre of the Parapharm Group we can pack and label products to meet a wide range of customer needs. We use cutting edge technology to package and label products.